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About

Zac Farber is a multimedia journalist based in Minneapolis with experience in print and online journalism. He graduated magna cum laude from Macalester College in 2010 with a degree in political science.

Farber is the web editor of Finance & Commerce and Minnesota Lawyer. He manages the websites, social media accounts and digital strategy of the papers, edits freelancer and staff stories and works with a team to introduce new products and features for a growing readership. He uses web traffic analytics to regularly strategize with colleagues about the best ways to tell and share stories online.

He also writes cover stories and a regular political and legal history column covering topics such as the anti-Semitic smear campaign that successfully swayed the 1938 Minnesota governor’s race, an abusive husband who derailed the career of a female politician and a congressman who lied about the size of his crowds. A story about Joseph Lobdell, a 19th century transgender pioneer, won a 2018 Page One Award from the Minnesota Society of Professional Journalists.

Previously, he worked as a web producer at WCCO-TV. He wrote breaking news and feature stories and made final editorial decisions for the CBS Minnesota website. Additionally, he rewrote television news packages as web stories, cut video from newscasts and communicated with more than 100,000 followers on Facebook and 50,000 on Twitter.

At WCCO, he wrote stories on biohackers, sick leave legislation, urban exploration, wireless internet expansion, a police scanner nut and an autodidactic acrobat. His work gained the attention of MPR, MinnPost and the Pioneer Press, and was featured on WCCO’s evening news program and The John Williams Show.

Before WCCO, Farber worked for Patch.com in the Twin Cities, where he told stories through narrative writing, photography, video production, and social media. Starting as an intern, he was promoted three times, becoming the local editor for St. Louis Park and Edina. He held a variety of roles at Patch: reporting long-term crime and city council beats; producing numerous video stories and coaching colleagues on video editing software; and organizing and attending marketing events to promote the Patch brand throughout the metro region. He received three quarterly and annual awards for innovation, work ethic and flexibility.

At Patch, he broke the story on elevated cancer rates in Fridley, describing how a “Cancer Cluster” Facebook group raised questions about the Minneapolis suburb’s four high-priority Superfund sites. His original story gained the attention of environmental crusader Erin Brockovich, and subsequent reporting—including a crowd-sourced, interactive map—drew notice from Bring Me the NewsCity Pages and the Star Tribune.

His pieces on the Thompson family murder charges, on the 9-year-old boy who sneaked aboard a flight to Las Vegas and on a mother’s deadly car crash into a St. Louis Park holding pond were featured on the front page of AOL.com. He filed three stories from the Bakdash murder trial, and covered the Minnesota state government shutdown from the lead-up to the disruptive climax to the resolution, talking with legislators and affected citizens about the short- and long-term consequences of the shutdown. He also wrote feature stories on paranormal investigators, remarkable teachers, cold-weather houseboaters, sex therapists, a futuristic corporation, a romance-mystery novelist and a charismatic wooden bear.

In fall 2010 he served as a paid editorial intern for Washingtonian Magazine, where he wrote pieces for print and Web, conducted research for writers and editors, compiled event listings and fact-checked articles through phone calls, emails, reference books, and Internet research.

Farber worked on Macalester’s student newspaper, The Mac Weekly, for four years, and in fall 2009 served as editor in chief. In that position, he introduced a Twin Cities news summary section, added original videos to the paper’s website, and extended the paper’s online presence to the social Web. The Mac Weekly also gave him the opportunity to report a wide array of stories. He covered the Republican National Convention from the floor of the Xcel Center, interviewed Tom Vilsack and Martin Sheen, and exposed how a history course’s enrollment requirements racially excluded students, a story that led to a change of school policy.

Working on The Mac Weekly, he also developed graphic design skills and learned the intricacies of software programs such as InDesign, Quark, and Photoshop. His sophomore year he redesigned the paper’s front page to incorporate a cleaner design aesthetic.

In spring 2009 Farber interned with the Atlantic Media Company in Washington D.C. as a research associate for The Almanac of American Politics. He compiled research folders on governors and members of Congress through interviews, emails, and LexisNexis searches.

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